@import url("https://fonts.googleapis.com/css2?family=DM+Mono:wght@400;500&family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&family=Fraunces:opsz,wght@9..144,700;9..144,800;9..144,900&display=swap");
:root{
--deep-forest:#0E2219; --hero-green:#1A5C35; --pine:#2C6E4F; --cream:#F3F0EB;
--terra:#D4573A; --terra-hover:#BC4A30; --peach:#F0A880; --sage:#5A9E72;
--cream-light:#FAF9F5; --cream-warm:#E8E3DA;
--on-dark:#EDF5ED; --on-dark-soft:rgba(237,245,237,.7);
--sans:"DM Sans",-apple-system,system-ui,sans-serif;
--serif:"Fraunces",Georgia,serif;
--mono:"DM Mono",ui-monospace,monospace;
--container:1160px;
}
*,*::before,*::after{box-sizing:border-box;}
html,body{margin:0;padding:0;}
body{font-family:var(--sans);font-size:16px;line-height:1.6;color:var(--deep-forest);background:var(--cream);-webkit-font-smoothing:antialiased;}
img,svg{max-width:100%;display:block;}
a{color:var(--terra);text-decoration:none;border-bottom:1px solid transparent;transition:border-color .12s;}
a:hover{border-bottom-color:currentColor;}
.container{max-width:var(--container);margin:0 auto;padding:0 24px;}
.section{padding:96px 0;}
.section-sm{padding:64px 0;}
.eyebrow{font-family:var(--mono);font-size:12px;font-weight:500;text-transform:uppercase;letter-spacing:.15em;color:var(--terra);display:inline-block;margin-bottom:14px;}
.on-dark .eyebrow,.eyebrow.on-dark{color:var(--peach);}
h1,h2,h3,h4{font-family:var(--sans);margin:0 0 16px;line-height:1.1;font-weight:700;}
.display{font-size:clamp(38px,5.5vw,58px);line-height:1.04;letter-spacing:-.02em;}
h2{font-size:clamp(28px,3.6vw,40px);letter-spacing:-.01em;}
h3{font-size:22px;font-weight:600;}
p{margin:0 0 16px;}
.body-lg{font-size:18px;line-height:1.55;}
.text-soft{color:var(--on-dark-soft);}
.site-header{background:var(--deep-forest);color:var(--on-dark);position:sticky;top:0;z-index:50;}
.site-header .container{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-top:16px;padding-bottom:16px;}
.brand{display:inline-block;border-bottom:none;cursor:pointer;}
.brand:hover{border-bottom:none;}
.brand-name{font-family:var(--sans);font-weight:700;font-size:22px;letter-spacing:-.5px;color:var(--on-dark);}
.brand-name span{color:var(--terra);}
.site-header nav{display:flex;align-items:center;gap:24px;flex-wrap:wrap;}
.site-header nav a{color:var(--on-dark);border-bottom:none;font-size:15px;cursor:pointer;}
.site-header nav a:hover{color:var(--peach);}
.site-header nav a.nav-active{color:var(--peach);}
.btn{display:inline-flex;align-items:center;gap:8px;padding:14px 22px;border-radius:8px;font-weight:600;font-size:16px;border:0;cursor:pointer;border-bottom:none;text-decoration:none;}
.btn-primary{background:var(--terra);color:var(--cream);}
.btn-primary:hover{background:var(--terra-hover);border-bottom:none;color:var(--cream);}
.btn-outline{background:transparent;border:1.5px solid var(--cream);color:var(--cream);}
.btn-outline:hover{background:var(--terra);border-color:var(--terra);color:var(--cream);border-bottom:none;}
.btn-outline-dark{background:transparent;border:1.5px solid var(--deep-forest);color:var(--deep-forest);}
.btn-outline-dark:hover{background:var(--terra);border-color:var(--terra);color:var(--cream);border-bottom:none;}
.bg-cream{background:var(--cream);}
.bg-cream-light{background:var(--cream-light);}
.bg-forest{background:var(--deep-forest);color:var(--on-dark);}
.bg-hero{background:var(--hero-green);color:var(--on-dark);}
.bg-terra{background:var(--terra);color:var(--cream);}
.hero-grid{display:grid;grid-template-columns:1.25fr .85fr;gap:56px;align-items:center;}
.contrast .l1{display:block;color:var(--on-dark);}
.contrast .l2{display:block;color:var(--peach);}
.promise{font-style:italic;font-size:18px;line-height:1.5;color:var(--on-dark);border-left:3px solid var(--terra);padding-left:16px;margin:24px 0;}
.actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:8px;}
.hero-photo{align-self:center;display:flex;}
.hero-photo img{width:100%;height:auto;border-radius:16px;display:block;}
.promise-band{background:var(--terra);color:var(--cream);padding:56px 0;}
.promise-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:40px;align-items:center;}
.promise-head{font-family:var(--serif);font-weight:800;font-size:clamp(28px,3.4vw,40px);line-height:1.08;color:var(--deep-forest);}
.promise-list{list-style:none;margin:0;padding:0;}
.promise-list li{display:flex;align-items:center;gap:14px;padding:14px 0;border-bottom:1px solid rgba(243,240,235,.32);color:var(--cream);font-size:clamp(17px,2vw,20px);font-weight:600;}
.promise-list li:last-child{border-bottom:0;}
.promise-list li svg{flex:0 0 28px;width:28px;height:28px;stroke:var(--peach);}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:32px;}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.card{background:var(--cream-light);border:1px solid var(--cream-warm);border-radius:14px;padding:28px;}
.on-dark .card{background:rgba(237,245,237,.04);border-color:rgba(237,245,237,.12);color:var(--on-dark);}
.card h3{margin-bottom:8px;}
.pillar{border-left:4px solid var(--sage);padding:4px 0 4px 16px;}
.pillar h4{font-size:18px;font-weight:600;margin:0 0 4px;}
.pillar p{margin:0;opacity:.85;}
.checks{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px;}
.checks li{display:flex;gap:12px;align-items:flex-start;}
.checks li::before{content:"";flex:0 0 8px;width:8px;height:8px;margin-top:8px;border-radius:50%;background:var(--terra);}
.on-dark .checks li::before{background:var(--peach);}
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:36px;align-items:stretch;}
.tier{background:var(--cream-light);border:1px solid var(--cream-warm);border-radius:14px;padding:28px;display:flex;flex-direction:column;position:relative;}
.tier.feature{background:#fff;border:2px solid var(--terra);box-shadow:0 18px 40px rgba(14,34,25,.10);transform:translateY(-6px);}
.tier.feature .ribbon{position:absolute;top:-14px;left:24px;background:var(--terra);color:var(--cream);font-family:var(--mono);font-size:10.5px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;padding:6px 14px;border-radius:99px;}
.tier .promise-line{font-weight:600;font-size:17px;margin:6px 0 14px;}
.tier .who{font-size:14px;opacity:.7;margin-bottom:14px;}
.tier .checks{flex:1;margin-bottom:22px;}
.tier .tier-cta{margin-top:auto;display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:14.5px;color:var(--terra);padding-top:14px;border-top:1px solid var(--cream-warm);width:100%;cursor:pointer;border-bottom:none;}
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:32px;}
.svc-card{background:var(--cream-light);border:1px solid var(--cream-warm);border-radius:14px;padding:22px;}
.svc-card h4{font-size:17px;font-weight:600;margin:0 0 6px;}
.svc-card p{margin:0;font-size:14.5px;line-height:1.5;opacity:.86;}
.svc-card.on-dark{background:rgba(237,245,237,.04);border-color:rgba(237,245,237,.12);color:var(--on-dark);}
.svc-card.on-dark p{color:var(--on-dark-soft);}
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:32px;}
.post{display:flex;flex-direction:column;background:var(--cream-light);border:1px solid var(--cream-warm);border-radius:14px;padding:24px;}
.post .cat{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--terra);margin-bottom:10px;}
.post h3{font-size:20px;margin:0 0 8px;}
.post p{font-size:14.5px;line-height:1.5;opacity:.86;margin:0 0 16px;}
.post a.more{margin-top:auto;font-weight:600;font-size:14px;}
.onboard{background:rgba(237,245,237,.04);border:1px solid rgba(237,245,237,.13);border-top:3px solid var(--terra);border-radius:14px;padding:34px 36px;margin-top:40px;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;}
.onboard h3{color:var(--on-dark);font-size:24px;margin:6px 0 12px;}
.onboard-lbl{font-family:var(--mono);font-size:11px;letter-spacing:.13em;text-transform:uppercase;color:var(--peach);display:block;margin-bottom:14px;}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:20px;align-items:stretch;}
.qtr{background:rgba(237,245,237,.04);border:1px solid rgba(237,245,237,.12);border-radius:14px;padding:24px 22px;display:flex;flex-direction:column;}
.qtr-bars{display:flex;gap:4px;margin-bottom:14px;}
.qtr-bars span{height:5px;flex:1;border-radius:3px;background:rgba(237,245,237,.16);}
.qtr-bars span.on{background:var(--peach);}
.qtr h3{font-size:19px;margin:4px 0 0;color:var(--on-dark);min-height:46px;}
.qtr .lbl{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--on-dark-soft);margin:14px 0 10px;display:block;}
.qtr .checks{gap:9px;}
.qtr .checks li{font-size:14px;line-height:1.4;}
.qtr .checks li::before{background:var(--peach);}
.qtr .out{margin:auto 0 0;padding-top:14px;border-top:1px solid rgba(237,245,237,.12);font-size:14px;line-height:1.45;color:var(--peach);}
.q-list{counter-reset:q;list-style:none;padding:0;margin:32px 0 0;display:grid;gap:14px;}
.q-list li{position:relative;padding:18px 20px 18px 62px;background:var(--cream-light);border:1px solid var(--cream-warm);border-radius:12px;font-size:16px;line-height:1.5;}
.q-list li::before{counter-increment:q;content:counter(q);position:absolute;left:18px;top:16px;width:28px;height:28px;border-radius:50%;background:var(--terra);color:var(--cream);font-family:var(--mono);font-size:13px;display:grid;place-items:center;}
.leadmag{display:grid;grid-template-columns:1.2fr .8fr;gap:48px;align-items:center;}
.standard-wrap{display:grid;grid-template-columns:1fr 1fr 1fr;gap:26px;align-items:start;margin-top:30px;}
.standard-photo{align-self:center;}
.standard-photo img{width:100%;height:auto;border-radius:14px;}
.pillar-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;grid-column:span 2;}
.cow-h2 .c1{display:block;color:var(--deep-forest);}
.cow-h2 .c2{display:block;color:var(--terra);}
.page-hero{background:var(--hero-green);color:var(--on-dark);padding:84px 0 72px;}
.faq-list{margin:32px 0 0;display:flex;flex-direction:column;}
.faq-item{border-bottom:1px solid var(--cream-warm);}
.faq-item:first-child{border-top:1px solid var(--cream-warm);}
.faq-item details summary{padding:22px 4px;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:flex-start;gap:24px;font-weight:600;font-size:18px;line-height:1.35;color:var(--deep-forest);}
.faq-item details summary::-webkit-details-marker{display:none;}
.faq-item details summary::after{content:"+";font-size:24px;color:var(--terra);line-height:1;flex-shrink:0;}
.faq-item details[open] summary::after{content:"-";}
.faq-item .answer{padding:0 80px 26px 0;font-size:16px;line-height:1.6;opacity:.85;}
.site-footer{background:var(--deep-forest);color:var(--on-dark-soft);padding:56px 0 28px;}
.footer-grid{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:32px;align-items:start;}
.site-footer nav{display:flex;flex-direction:column;gap:8px;}
.site-footer nav a{color:var(--on-dark-soft);border-bottom:none;cursor:pointer;}
.site-footer nav a:hover{color:var(--peach);}
.footer-bottom{margin-top:40px;padding-top:24px;border-top:1px solid rgba(237,245,237,.12);font-size:13px;}
.page{display:none;}
.nav-toggle{display:none;background:transparent;border:0;color:var(--on-dark);cursor:pointer;padding:6px;}
/* resource form styles */
.resource-form{background:var(--cream-light);border:1px solid var(--cream-warm);border-radius:14px;padding:32px;max-width:520px;margin-top:30px;}
.resource-form label{display:block;font-size:14px;font-weight:600;margin-bottom:6px;color:var(--deep-forest);}
.resource-form input,.resource-form select{width:100%;padding:12px 14px;border:1.5px solid var(--cream-warm);border-radius:8px;font-family:var(--sans);font-size:15px;background:#fff;color:var(--deep-forest);margin-bottom:16px;outline:none;}
.resource-form input:focus,.resource-form select:focus{border-color:var(--terra);}
.text-center{text-align:center;}
/* header flex wrap on mobile */
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-top:16px;padding-bottom:16px;flex-wrap:wrap;}
@media(max-width:880px){
  .hero-grid,.grid-2,.grid-3,.tiers,.leadmag,.footer-grid,.svc-grid,.post-grid,.onboard,.standard-wrap,.promise-grid{grid-template-columns:1fr!important;}
  .pillar-grid{grid-column:auto!important;grid-template-columns:1fr!important;}
  .standard-photo{grid-column:auto!important;}
  .tier.feature{transform:none;}
  .section{padding:64px 0;}
  .faq-item .answer{padding-right:30px;}
  .nav-toggle{display:inline-flex;}
  .site-header nav{display:none;flex-basis:100%;width:100%;flex-direction:column;gap:0;padding:6px 0 4px;}
  .site-header.nav-open nav{display:flex;}
  .site-header nav a{font-size:17px;padding:13px 2px;border-bottom:1px solid rgba(237,245,237,.10);}
  .site-header nav a:last-child{border-bottom:0;}
}
@media(max-width:980px){.grid-4{grid-template-columns:repeat(2,1fr);}}
@media(max-width:620px){.grid-4{grid-template-columns:1fr;}}
/* audience (who it's for) cards */
.aud-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:36px;}
.aud-card{display:flex;gap:18px;align-items:flex-start;background:#fff;border:1px solid var(--cream-warm);border-radius:16px;padding:28px;transition:transform .12s,box-shadow .12s;}
.aud-card:hover{transform:translateY(-3px);box-shadow:0 14px 34px rgba(14,34,25,.08);}
.aud-card .ic{flex:0 0 48px;width:48px;height:48px;border-radius:13px;background:var(--hero-green);color:var(--cream);display:grid;place-items:center;}
.aud-card .ic svg{width:23px;height:23px;}
.aud-card h4{font-size:18px;font-weight:700;margin:3px 0 7px;}
.aud-card p{margin:0;font-size:15px;line-height:1.5;opacity:.85;}
/* dashboard preview bar chart */
.dash-bars{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;align-items:end;height:220px;margin:8px 0 4px;}
.dash-bar{display:flex;flex-direction:column;justify-content:flex-end;height:100%;}
.dash-bar .col{border-radius:10px 10px 0 0;display:flex;align-items:flex-start;justify-content:center;padding-top:12px;color:#fff;font-weight:700;font-size:15px;background:var(--sage);}
.dash-bar.peak .col{background:var(--terra);box-shadow:0 0 0 4px rgba(212,87,58,.12);}
.dash-bar .qlbl{text-align:center;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--deep-forest);opacity:.55;margin-top:12px;}
.dash-bar.peak .qlbl{color:var(--terra);opacity:1;}
@media(max-width:880px){.aud-grid{grid-template-columns:1fr;}}

.dash-metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin:24px 0;padding-bottom:24px;border-bottom:1px solid var(--cream-warm);}
.dash-metrics strong{font-size:38px;}
.dash-metrics > div{display:flex;flex-direction:column;}
.dash-metrics > div > span:first-child{min-height:2.8em;}
.platform-preview{padding:32px;}
@media(max-width:640px){
  .dash-metrics{grid-template-columns:repeat(2,1fr);gap:20px 16px;}
  .dash-metrics strong{font-size:30px;}
  .platform-preview{padding:20px;}
}